A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Just when you think you are done with the edit…
…RESHOOTS

![tumblangeles:
First map of Los Angeles circa 1849
(Check overlay here: http://i.imgur.com/kvccspb.jpg)
[via Reddit]](http://24.media.tumblr.com/de5b6e86809262fa6faa9dc04ad6bda9/tumblr_mkz609vrcJ1qz9n9bo1_500.jpg)

